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FIND TRAVEL COMPANIONS
Helping India travel and explore
A result-driven marketing campaign that generated overwhelming interest in joining the app at launch.
2000+ Waitlisters
Industry
Travel app
Service
Brand, launch campaign
Duration
6 weeks pre-launch
Result
2000+ waitlisters
2000+ waitlisters before launch
₹38 average cost per waitlist signup
41% of the waitlist joined the app in launch week
A launch with a crowd already waiting.
Challenge
Fellow was a new app with no audience and no brand recognition. It needed early users before launch, or the community would feel empty on day one.
Approach
- 1.Built a brand that made solo travellers feel they could find their people.
- 2.Launched a waitlist campaign with a clear promise and a single action.
- 3.Used short video stories from real travel moments on Instagram.
- 4.Retargeted visitors who didn't join the first time.
Rohit's role
Rohit led the strategy and execution personally.
