← Back to Case StudiesSee the full project →
DATING APP
Turning installs into intent
A performance campaign rebuilt around active users and registrations rather than install volume.
43.3K Qualified Signups
Industry
Dating app
Service
Meta Ads, performance strategy
Duration
4 months
Result
43.3K qualified signups
43.3K qualified signups
58% drop in cost per registration
3.1X improvement in install-to-registration rate
When the goal changed from installs to intent, the numbers that mattered started moving.
Challenge
Destnly was getting app installs, but most users never registered or became active. Install volume looked good on the dashboard while real users stayed flat.
Approach
- 1.Reset the goal from installs to completed registrations and active users.
- 2.Rebuilt audience targeting around city, age and intent signals.
- 3.Tested 40+ creatives to find messages that attracted serious users, not curious clickers.
- 4.Fixed the post-install journey so more users finished registering.
Rohit's role
Rohit led the strategy and execution personally.
