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WEDDING BANQUET LAWN
A banquet booked on qualified enquiries
Lead generation designed around booking conversations, not form fills.
8.8X ROAS
Industry
Wedding banquet
Service
Meta Ads, lead funnel
Duration
3 months
Result
8.8X ROAS
8.8X return on ad spend
64% of enquiries were site-visit ready
27 confirmed bookings in one wedding season
Fewer enquiries, better enquiries, more bookings.
Challenge
Virasat was getting form fills from people who were only checking prices. The team spent hours on calls that never turned into bookings.
Approach
- 1.Rebuilt the offer around site visits and date availability instead of a price list.
- 2.Added qualifying questions on the form: event date, guest count and budget range.
- 3.Moved enquiries directly to WhatsApp for faster follow-up.
- 4.Ran seasonal campaigns timed to the wedding booking calendar.
Rohit's role
Rohit led the strategy and execution personally.
