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SPOTIFY FOR FOOD
Being part of the food revolution
A content system built around demand, not a posting calendar.
30K+ Traction on Social Media Accounts
Industry
Food discovery platform
Service
Social media marketing, content system
Duration
4 months
Result
30K+ traction
30K+ traction across social media accounts
4.6X growth in monthly reach
3X increase in saves and shares
A content system people wanted to follow, not just scroll past.
Challenge
Cuirato had a fresh idea, a playlist-like way to discover food, but no consistent voice. Content was posted often and remembered rarely.
Approach
- 1.Defined one clear idea: discovering food the way people discover music.
- 2.Built content themes around moods, cuisines and occasions.
- 3.Created a repeatable content format the team could produce weekly.
- 4.Reviewed performance monthly and doubled down on what worked.
Rohit's role
Rohit led the strategy and execution personally.
