← Back to Case StudiesSee the full project →
MANUFACTURING B2B
Demand for a considered B2B sale
Positioning and paid media aligned so the right buyer profile came through.
6.3X ROAS
Industry
Metal and PVD coating solutions
Service
Positioning, Meta Ads
Duration
5 months
Result
6.3X ROAS
6.3X return on ad spend
52% lower cost per qualified enquiry
11 quotation requests from target buyers in 90 days
In B2B, the right 11 enquiries beat 500 wrong ones.
Challenge
Auric sells a technical service with a long buying cycle. Earlier marketing brought in general enquiries from people who were not decision makers.
Approach
- 1.Clarified positioning around the problems buyers face, not the machinery.
- 2.Defined the ideal buyer profile: manufacturers, designers and procurement heads.
- 3.Created creatives and landing content that spoke to technical buyers.
- 4.Filtered enquiries with short qualifying questions before sales calls.
Rohit's role
Rohit led the strategy and execution personally.
