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Auric — Growth · Meta Ads
Demand for a considered B2B sale
Positioning and paid media aligned to the right buyer.
Growth
The brief
Price-led campaigns pulled in buyers outside the actual segment and burned the sales team's time.
The system
Lead with the life the product enables rather than the price point, and qualify by intent inside the campaign itself.
Meta Ads
Better buyers, not bigger reach
Campaigns rebuilt around buyer profile signals instead of price.
The brief
Priced-led campaigns attracted buyers outside the project's actual segment and wasted the sales team's calendar.
The build
Repositioned campaign messaging, produced a new creative set, and rebuilt targeting and lead capture around buyer profile signals.
[RESULT]
Site visits booked
[RESULT]
Cost per qualified enquiry
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