Orbit — Branding
An identity with structure
Positioning, identity system and launch collateral.
Branding
The brief
A brand that had outgrown its original identity and no longer looked like the company it had become. The system needed structure without rigidity.
The system
Logo architecture, typography, colour and layout principles flexible enough to hold everything the business does — from pitch decks to product.
BRANDING
Orbit — an identity with structure
Positioning, identity system and creative direction.
The challenge
The business had grown quickly but looked inconsistent. Every touchpoint felt like it came from a different company.
The solution
A structured identity system with a clear logo, colour logic, typography rules and layout grids that any team member could apply correctly.
Outcome
A consistent brand across every touchpoint, and a team that could produce on-brand material without waiting for a designer.
Rohit's role
Rohit led positioning and creative direction.
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