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Cuirato — Branding

Naming and identity for a food platform

Name, wordmark and visual voice for a consumer brand.

The brief

A new consumer platform needed a name and identity that felt warm, edible and modern — not another cold tech mark.

Brand collateral flatlay in wine red and butter yellow
Identity collateral in the launch palette

The voice

Naming, wordmark, colour system and a tone-of-voice kit the in-house team could run with from day one.

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