Fellow — Branding · Websites · Growth · Meta Ads
Helping India travel and explore
A demand system: point of view, proof, conversation.
Growth
The brief
A launch campaign that produced activity, not pipeline. Nothing connected the brand story to the sales conversation.
The system
A clear point of view at the top, proof in the middle, and a frictionless route into a conversation at the bottom — landing pages, message architecture and a paid layer built to feed them.
Meta Ads
A launch that generated overwhelming interest
A result-driven launch campaign for a travel companion app.
The brief
An app launch where marketing activity wasn't translating into signups. The brand story and the funnel weren't connected.
The build
Positioning and message architecture first, then conversion-focused landing pages and a paid layer built to feed them.
[RESULT]
Qualified pipeline
[RESULT]
Landing page conversion
BRANDING · WEBSITES
Fellow — a brand built to scale
Brand system and digital expression.
The challenge
A travel community has to feel warm, trustworthy and adventurous at the same time.
The solution
A flexible brand system with a wine-red palette, expressive typography and a tone of voice that feels like a friend, not a platform.
Outcome
A brand that worked equally well on the app, the website and social media at launch.
Rohit's role
Rohit led brand strategy and design direction end to end.
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