Destnly — Websites · Meta Ads
From install to intent, on the page
Conversion-focused product site and landing system.
Websites
The brief
The product site had to do what the campaigns promised — turn curiosity into registration without friction.
Meta Ads
Turning installs into intent
A performance campaign rebuilt around qualified signups, not install volume.
The brief
Spend was producing installs, but very few became active, intent-driven users. Every optimisation cycle was rewarding cheap traffic instead of real demand.
The build
Restructured the Meta account around a single primary conversion event, rewrote the creative brief around real user motivations, and ran a disciplined testing rota across hooks, formats and audiences.
[RESULT]
Qualified signups
[RESULT]
Cost per quality event
[RESULT]
Creative variants tested
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