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Positive Alpha — Branding
Credibility, designed
Brand identity and creative direction.
Branding
The brief
A finance brand that needed to feel institutional without feeling distant — trust built through craft, not cliché.
The system
Identity, stationery, report design and a creative direction the team applies across every investor touchpoint.
BRANDING
Positive Alpha — credibility, designed
Brand identity and creative direction.
The challenge
The business was strong on substance but its look didn't signal trust to new clients.
The solution
A refined identity in burgundy and butter yellow, premium collateral and a consistent visual language.
Outcome
A brand that signals credibility at first glance.
Rohit's role
Rohit led brand strategy and identity direction.
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